10 key strategies to help B2C businesses maintain consumer trust

Becoming a successful small-business owner has never been easy, and finding success is an especially challenging venture in a crowded marketplace. If it’s a first-time venture, an entrepreneur may have little to no marketing experience and be overwhelmed…

12 marketing mistakes many small businesses make (and what to do instead)

Becoming a successful small-business owner has never been easy, and finding success is an especially challenging venture in a crowded marketplace. If it’s a first-time venture, an entrepreneur may have little to no marketing experience and be overwhelmed…

12 features that can boost the effectiveness of a business website

When a business leader heads to another company’s website to review its services, find information or just check out the competition, it can be wise to stick around for a while and review the content, design and “extras” for inspiration. It’s likely that what you…

7 common social media faux pas committed by businesses (and what to do instead)

Nearly every business has at least one social media account these days — most have several. With the variety of platforms catered to a wide range of audiences, social media can be an essential and effective marketing tool for a business of any…

8 best launch strategies for a rebrand

8 best launch strategies for a rebrand

Whether it’s time to upgrade your brand or change it completely because so many elements of the original aren’t working, sometimes rebranding is necessary. Once everything is in line, how you choose to launch the rebrand is critical for its success…