At 6 Pillars Marketing we understand that knowledge is power, and we’re here to share what we know with you. Dig in and learn about marketing trends and business insights that can help your business grow by leaps and bounds. If you find something interesting, feel free to share our content.
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
“You never get a second chance to make a first impression.” This age-old adage couldn’t be more relevant than it is in the world of sales. One of the most challenging parts of being a sales representative is winning the trust of potential clients…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
As businesses continue the recovery process following the global pandemic, it is an ideal time to look at lessons learned and consider future practices. In 2020, airlines, hotels and tour companies faced unprecedented levels of cancellations, rescheduling and many…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Even when you plan for everything to go well and smoothly, running a business is full of risks. It’s crucial to know how to handle every type of mistake you can think of before one takes your business down. When one simple misstep can spell disaster…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Doing business online comes with a broad set of benefits that can make it easier to reach a worldwide audience and cut costs, to name just a couple. At the same time, operating in the digital realm comes with its own challenges as well…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Many business owners and marketers already use social media to gain access to the target audiences they crave to reach. However, even as your social media marketing plan appears to be humming along for the moment…
