For more than 30 years, Forbes Business Council member Lincoln Jacobe has guided brands through change as President and CEO of 6 Pillars Marketing, an award-winning agency based in Honolulu. The company was built on a forward-looking philosophy centered on technology, collaboration, and adaptability—principles that continue to define its growth today.
-As featured in Forbes
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Account-based marketing (ABM) is gaining traction among B2B companies looking to stand out in crowded digital spaces and focus their marketing efforts on the specific accounts most likely to convert. At first glance, social media may seem too broad for such a targeted strategy, but when used thoughtfully, it can help companies reach key decision-makers and support more personalized outreach at scale.
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
In the digital age, a single misstep or misunderstanding can quickly put a brand’s reputation at risk. News spreads instantly online, and customers often form opinions before a company has a chance to respond. That reality means businesses need thoughtful strategies not only to address crises but also to rebuild trust and credibility when challenges arise.
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
The holiday season is fast approaching, and businesses are gearing up for one of the busiest times of the year. With the holidays being a critical time for consumers to tap into bargains and deals, taking the time to strategize and prepare in advance is critical to meeting high demand and customer expectations.
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Many businesses invest significant time, money and effort into keeping customers happy. While the results of such investment can be clear when a company receives glowing reviews and returning business, customers are often not vocal about their experiences…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
As influencer marketing gains momentum in the digital realm, brands and agencies are sharpening their approach to create impactful collaborations that drive results. These mutually beneficial partnerships, when executed effectively, can often surpass traditional advertising results…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
The trust of its customers is one of the most valuable assets a business has—and one of the easiest to lose. Even small missteps…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
It’s easy for a company to talk about what it does; it’s less easy to convey the value of what it does. Customers want to know why your product or…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
With the increased accessibility of artificial intelligence (AI) tools, businesses of all sizes can leverage this rapidly evolving technology today and position themselves well for the future. AI is no longer just for large enterprises with deep pockets…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
If you still doubt that experiential marketing can make a difference for your brand, you likely haven’t come to truly understand this unique strategy. Also known as engagement marketing, the approach calls for businesses to make emotional…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Building a loyal, engaged audience is a key factor in any business’s success. Whether it’s growing your customer base or attracting subscribers and followers to your newsletters and social media accounts, it’s important to understand exactly who you’re trying to target and how to reach them…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Becoming a successful small-business owner has never been easy, and finding success is an especially challenging venture in a crowded marketplace. If it’s a first-time venture, an entrepreneur may have little to no marketing experience and be overwhelmed…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Becoming a successful small-business owner has never been easy, and finding success is an especially challenging venture in a crowded marketplace. If it’s a first-time venture, an entrepreneur may have little to no marketing experience and be overwhelmed…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
When a business leader heads to another company’s website to review its services, find information or just check out the competition, it can be wise to stick around for a while and review the content, design and “extras” for inspiration. It’s likely that what you…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Nearly every business has at least one social media account these days — most have several. With the variety of platforms catered to a wide range of audiences, social media can be an essential and effective marketing tool for a business of any…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Whether it’s time to upgrade your brand or change it completely because so many elements of the original aren’t working, sometimes rebranding is necessary. Once everything is in line, how you choose to launch the rebrand is critical for its success…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Every business today has a blog, and every business leader wants to be a thought expert in their industry. With so much content out there already, it can be challenging to create fresh content that engages the target audience…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
While businesses can (and do) spend a ton of money on marketing to see results, they don’t necessarily need to. With some creativity and clever strategizing in the marketing department, a company can see similar results doing it all on its own…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Marketing campaigns are anything but static. They require constant tweaking and adjustments to ensure that they continue to resonate with loyal and potential customers…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
It’s a cliché known far and wide: “The customer is always right.” Most business leaders understand this adage isn’t meant literally but is more a reminder to maintain a focus on meeting customers’ real needs. But experienced business leaders…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
“You never get a second chance to make a first impression.” This age-old adage couldn’t be more relevant than it is in the world of sales. One of the most challenging parts of being a sales representative is winning the trust of potential clients…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
As businesses continue the recovery process following the global pandemic, it is an ideal time to look at lessons learned and consider future practices. In 2020, airlines, hotels and tour companies faced unprecedented levels of cancellations, rescheduling and many…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Even when you plan for everything to go well and smoothly, running a business is full of risks. It’s crucial to know how to handle every type of mistake you can think of before one takes your business down. When one simple misstep can spell disaster…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Doing business online comes with a broad set of benefits that can make it easier to reach a worldwide audience and cut costs, to name just a couple. At the same time, operating in the digital realm comes with its own challenges as well…
written by Lincoln Jacobe, CEO, 6 Pillars Marketing
Many business owners and marketers already use social media to gain access to the target audiences they crave to reach. However, even as your social media marketing plan appears to be humming along for the moment…
