8 ways to pivot a marketing strategy due to unforeseen circumstances
8 ways to pivot a marketing strategy due to unforeseen circumstances

Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…

10-tips-for-standing-your-ground-with-a-customer-whos-in-the-wrong-without-alienating-them
10 tips for standing your ground with a customer who’s in the wrong (without alienating them)

Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…

16 often-overlooked steps in building an effective marketing campaign

Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…

13 website design elements that can increase sales and engagement

Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services…

Boost social media marketing success with video ads

Boost social media marketing success with video ads

It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…