8 ways to pivot a marketing strategy due to unforeseen circumstances
8 ways to pivot a marketing strategy due to unforeseen circumstances

Marketing campaigns are anything but static. They require constant tweaking and adjustments to ensure that they continue to resonate with loyal and potential customers…

10-tips-for-standing-your-ground-with-a-customer-whos-in-the-wrong-without-alienating-them
10 tips for standing your ground with a customer who’s in the wrong (without alienating them)

It’s a cliché known far and wide: “The customer is always right.” Most business leaders understand this adage isn’t meant literally but is more a reminder to maintain a focus on meeting customers’ real needs. But experienced business leaders…

16 often-overlooked steps in building an effective marketing campaign

Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…

13 website design elements that can increase sales and engagement

Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services…

7 creative ways a small company can up its social media game

An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach…