• Home
  • The 6 Pillars
    • 1. Advertising, Marketing & Strategy
    • 2. Digital & Social Media, E-Commerce, Web Development & Online Reputation
    • 3. Video Ads, Video Production & Live Streaming Video
    • 4. Public Relations, Crisis Communications & Community Relations
    • 5. Branding, Graphic Design & Creative Strategy
    • 6. Events, Media & Entertainment
  • Case Studies
  • Portfolio
  • Clients
    • Brands We Represent
  • Our History
  • Social Media & Influencer Marketing
    • Celebrity Gallery
  • Blog
  • Contact
  • Home
  • The 6 Pillars
    • 1. Advertising, Marketing & Strategy
    • 2. Digital & Social Media, E-Commerce, Web Development & Online Reputation
    • 3. Video Ads, Video Production & Live Streaming Video
    • 4. Public Relations, Crisis Communications & Community Relations
    • 5. Branding, Graphic Design & Creative Strategy
    • 6. Events, Media & Entertainment
  • Case Studies
  • Portfolio
  • Clients
    • Brands We Represent
  • Our History
  • Social Media & Influencer Marketing
    • Celebrity Gallery
  • Blog
  • Contact

12 marketing mistakes many small businesses make (and what to do instead)

Date:  March 1, 2023
Author:  Lincoln Jacobe, CEO, 6 Pillars Marketing
Category:  Blog, Expert Panel
Comments:  0
12 marketing mistakes many small businesses make (and what to do instead)

Becoming a successful small-business owner has never been easy, and finding success is an especially challenging venture in a crowded marketplace. If it’s a first-time venture, an entrepreneur may have little to no marketing experience and be overwhelmed by the varied (and constantly changing) strategies, leaving them prone to making some crucial mistakes when it comes to promotion.

From underestimating budgets and overestimating the power of paid ads to fearing new concepts or falling victim to vanity, there are plenty of ways to go wrong in marketing a small business. Here, 12 members of Business Journals Leadership Trust discuss some of the most common mistakes entrepreneurs and small-business owners make as well as what they should do instead.

Not knowing or posting where the target market spends their time

A common mistake that small businesses make is promoting their products and services on ill-suited marketing channels. Perhaps it’s an attempt to save money or time, but it ultimately wastes both. You must “meet” prospective customers precisely where they spend their time. Understand your target market and spend your budget on marketing opportunities with a proven record for reaching them. – Lincoln Jacobe, 6 Pillars Marketing

Read the entire article on bizjournals.com

Do you have marketing questions?

Share Now

Facebook Twitter Google Pinterest
Prev (P)
Next (N)

POPULAR POSTS

  • How to communicate the real value of your offerings to customersMay 8, 2025
  • 4 reasons to embrace ai-powered marketing tools todayMay 11, 2024
  • Why your business needs experiential marketingFebruary 10, 2024
  • 12 tried-and-true methods for building your perfect audienceJuly 10, 2023
  • 10 key strategies to help B2C businesses maintain consumer trustMay 1, 2023

BLOG ARCHIVES

  • May 2025
  • May 2024
  • February 2024
  • July 2023
  • May 2023
  • March 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • Home
  • The 6 Pillars
    • 1. Advertising, Marketing & Strategy
    • 2. Digital & Social Media, E-Commerce, Web Development & Online Reputation
    • 3. Video Ads, Video Production & Live Streaming Video
    • 4. Public Relations, Crisis Communications & Community Relations
    • 5. Branding, Graphic Design & Creative Strategy
    • 6. Events, Media & Entertainment
  • Case Studies
  • Portfolio
  • Clients
    • Brands We Represent
  • Our History
  • Social Media & Influencer Marketing
    • Celebrity Gallery
  • Blog
  • Contact