6 Pillars Marketing (6PM) had the opportunity to work with Peacock, a streaming service from NBCUniversal, to promote their upcoming series Oʻahu Shores, which featured a local cast and scenic island locations. The collaboration included a media tour with Oʻahu Shores actors appearing on various news programs to promote the show, culminating in a launch party at Dave & Buster’s Ala Moana, where the first two episodes were screened for more than 500 people.
PR Launch Campaign
On September 13, 2025, the A Hui Hou Tribute Concert celebrating the life of acclaimed reggae artist Fiji took place at the Tom Moffatt Waikīkī Shell and Kapiʻolani Regional Park, drawing more than 28,000 attendees. To ensure that a concert of this scale ran smoothly and without issue, the Fiji Forever organizers required extensive logistical coordination along with strong public and media relations support. This included press-conference briefings, emergency communications, and day-of media relations, all of which our multidisciplinary team at 6 Pillars Marketing (6PM) delivered.
Our 6 Pillars Marketing (6PM) Public Relations team kicked off Hawaiian History Month and Queen Liliʻuokalani’s birthday with two major events: a press conference featuring the world-renowned Jabbawockeez and their generous donation to Liliʻuokalani Trust (LT), and an exclusive Pāʻina Hoaloha charity dinner headlined by Nicole Scherzinger. Our team also planned and executed a press tour with the Jabbawockeez to further the impact of our outreach.
EXPERIENTIAL MARKETING
In 2025, 6 Pillars Marketing (6PM) was proud to create a custom Grand Opening Launch Campaign for Dave & Buster’s as it relocated to its dynamic new location at Ala Moana Center. To build awareness, spark enthusiasm, and drive traffic, the 6PM team left no marketing stone unturned, leveraging a range of strategies from our comprehensive 6 Pillars of Integrated Marketing. In the months leading up to the opening, the Dave & Buster’s team worked to finalize the 45,000-square-foot space, while we generated a monumental buzz for the April 2025 launch. 6PM is pleased to have played our part in helping Dave & Buster’s Ala Moana quickly become the brand’s #1 grossing location in the country.
Public Relations Campaign & Experiential Marketing
As the one-year mark of the tragic Maui wildfires neared, 6PM was tasked by its community shopping center client, Town Center of Mililani, to create an experiential marketing campaign which included a partnership with Aloha United Way and various non-profit community organizations who played a pivotal role in recovery efforts to support those affected by the Lahaina fires.
Experiential Marketing & Public Relations Campaign
Mahalo nui to Moët Hennessy USA (LVMH) for trusting our team at 6 Pillars Marketing to elevate the world-class Whispering Angel rosé in the Hawaiʻi marketplace through a thoughtfully crafted experiential marketing campaign at the Ritz-Carlton Oʻahu, Turtle Bay. Known for bringing the aloha spirit to luxury brands, we aimed to create an immersive experience that would reflect the brand’s sophistication and the rich culture of Hawaiʻi.
Experiential Marketing, Creative Strategy, Media & Entertainment
DFS Waikiki is a premier destination for luxury shopping and high-end retail in Hawaiʻi, epitomizing excellence, authenticity, and unparalleled customer service. 6PM was honored to imagine, plan and execute an unforgettable Grand Reopening & Blessing experience to mark the return of the Waikīkī icon following a three-year hiatus.
COMMERCIAL REAL ESTATE & SHOPPING CENTERS
6PM launched this award-winning center, the first commercial real estate and shopping center in Urban Honolulu. Owned by Kamehameha Schools and comprising 85,000 square-feet of curated retail, restaurant and mixed-use space, SALT is a dynamic city block designed for exploration and engagement.
CORPORATE, GOVERNMENT & NONPROFIT ORGANIZATIONS
Goodwill, an international non-profit organization, strives to better the community by creating jobs, providing job training and educational services, and assisting those seeking employment. They called upon 6PM to launch its spectacular “Goodwill Goes Glam.”
BEVERAGE & EXPERIENTIAL MARKETING
DIAGEO, apart from being the world’s largest producer of spirits, is also dedicated to local clientele and selected 6PM to take charge of promoting its products in Hawaii.
HOTELS, HOSPITALITY & TOURISM
Hyatt Place Waikiki Beach is one of Oahu’s most prized properties, with 6PM helping to maintain its stellar reputation and build engagement with users around the world.
RESTAURANTS AND FOOD & BEVERAGE
With more than 2,000 locations across the United States, Jack in the Box offers an extensive menu that satisfies any craving, from its burgers and world-famous curly fries, to tacos and breakfast sandwiches. 6PM launched one of the most successful limited time only menus locally, the Jack in the Box Food Truck Series.
BEVERAGE & EXPERIENTIAL MARKETING
PepsiCo has grown exponentially since its 1893 debut as “Brad’s Drink,” recently ranking 29th on Forbes’ “World’s Most Valuable Brands” list. When this international company wanted to connect to Hawaii’s local audience, they chose 6PM. The innovative “Drink Aloha” was the result.
CORPORATE, GOVERNMENT & NONPROFIT ORGANIZATIONS
When Eurus Energy America (a Toyota owned company) planned to introduce its first renewable energy initiative to Hawaii, it selected 6PM for the project that aimed to promote sustainability and provide cleaner energy.
EVENTS, MEDIA & ENTERTAINMENT
When Sea Life Park desired a new, signature community event that not only entertains but also shares the Hawaiian culture with residents and visitors, they turned to 6PM to make it happen: the Makapu‘u Twilight Concert Series.
SOCIAL MEDIA & LIVE STREAMING VIDEO
Lei Day is a significant day of celebration in Hawaii. As the holiday was approaching during the COVID-19 pandemic, 6PM took prompt action to help SALT and its patrons celebrate the holiday during this otherwise dreary time, creating a campaign to promote Hawaiian culture and teaming up with one of Hawaii’s historic businesses, Highway Inn.
Public Relations, Crisis Communications, Community Relations & Social Media
