16 often-overlooked steps in building an effective marketing campaign

Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand…

13 website design elements that can increase sales and engagement

Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services…

7 creative ways a small company can up its social media game

An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach…

16 common mistakes sales reps make when meeting a new prospect

“You never get a second chance to make a first impression.” This age-old adage couldn’t be more relevant than it is in the world of sales. One of the most challenging parts of being a sales representative is winning the trust of potential clients…

Seven ways business owners can avoid public outrage after a misstep

Even when you plan for everything to go well and smoothly, running a business is full of risks. It’s crucial to know how to handle every type of mistake you can think of before one takes your business down. When one simple misstep can spell disaster…