Building a loyal, engaged audience is a key factor in any business’s success. Whether it’s growing your customer base or attracting subscribers and followers to your newsletters and social media accounts, it’s important to understand exactly who you’re trying to target and how to reach them.

While developing your perfect audience may take time and effort, there are some strategies you can follow to start getting your business in front of the right people. Below, a panel of Business Journals Leadership Trust members offer their tried-and-true tips for doing this and why these methods work so well.

Develop a ‘perfect buyer’ persona.

Armed with research and data about your current customers and their behaviors, values, goals, lifestyle and pain points, you can narrow this information into a single “perfect” buyer persona. Whether you’re writing marketing copy or making a sales presentation, when you keep your perfect buyer in mind, you’ll be more specific and relevant, helping to attract and build your perfect audience. – Lincoln Jacobe, 6 Pillars Marketing

Read the entire article on bizjournals.com