Inform. Educate. Validate.
While purchased advertising allows you to say exactly what you want, media coverage gained through a carefully crafted public relations or crisis communications campaign can carry more weight and is often deemed to be more credible by the public. In general, earned media is exceedingly effective at validating and promoting a brand, product, service, or position.
At 6 Pillars Marketing, we are a Hawaii public relations agency with professionals prepared to create and maintain goodwill for your organization’s customers, employees, investors, and stakeholders through targeted publicity and strategic earned media. Whether you need press releases, media relations, strategic communications, media training or crisis communications, 6PM has seasoned PR professionals to aptly manage your communication needs with care and finesse.
6PM’s public relations experts have developed and nurtured ongoing relationships with local, national and international journalists and understand their “beats” (specialties) and areas of interest. We work with broadcast news, print media and online outlets to inform the community about your organization’s mission and services in a consistent and credible manner. Our use of media relations best practices aims to maximize positive coverage, while minimizing negative ink.