Every business today has a blog, and every business leader wants to be a thought expert in their industry. With so much content out there already, it can be challenging to create fresh content that engages the target audience.

There are plenty of unconventional ways for a content team to create fresh, engaging content. Below, nine members of Business Journals Leadership Trust discuss the unconventional methods they know and explain why they work well.

Consider the ‘open loop’ technique.

Consider the “open loop” copywriting technique to create content that keeps readers engaged. Have your subject line, headline or opening copy create something similar to a cliffhanger to compel your audience to continue reading for answers to close the loop. Pique their interest early by indicating that your content will reveal valuable information about an issue they long to resolve. – Lincoln Jacobe, 6 Pillars Marketing

Read the entire article on bizjournals.com