8 ways to pivot a marketing strategy due to unforeseen circumstances
8 ways to pivot a marketing strategy due to unforeseen circumstances

Marketing campaigns are anything but static. They require constant tweaking and adjustments to ensure that they continue to resonate with loyal and potential customers…

10-tips-for-standing-your-ground-with-a-customer-whos-in-the-wrong-without-alienating-them
10 tips for standing your ground with a customer who’s in the wrong (without alienating them)

It’s a cliché known far and wide: “The customer is always right.” Most business leaders understand this adage isn’t meant literally but is more a reminder to maintain a focus on meeting customers’ real needs. But experienced business leaders…