Whether it’s time to upgrade your brand or change it completely because so many elements of the original aren’t working, sometimes rebranding is necessary. Once everything is in line, how you choose to launch the rebrand is critical for its success.

A sloppy launch strategy will be ineffective at best, while the right strategy can set a rebrand up for success. Below, eight members of Business Journals Leadership Trust discuss what they believe are the best launch strategies for a rebrand and why.

Prepare rebranded assets for a synchronized transition.

Slowly rolling out a rebrand can confuse customers. Instead, prepare your rebranded marketing assets for a synchronized transition on launch day. This includes an updated website, social media, signage, business cards, online ads, uniforms, etc. Fully brief all employees about the value of the changes. Then, you are ready to spread the word with an exciting event and captivating advertising. – Lincoln Jacobe, 6 Pillars Marketing

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