An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach method where “outside the box” creativity can definitely be rewarded.

To reap all of the benefits that social media marketing has to offer, you can’t simply create profiles on the various networks and expect some magic to happen. You have to consider the unique niche a particular site fills in the social media space and create content that specifically speaks to and engages its users. Below, seven members of Business Journals Leadership Trust share some creative ways small companies can improve their social media game.

Create and share eye-catching videos.

Creative videos that stand out and connect with audiences will increase social media engagement and success. Creating eye-catching videos may be easier and more affordable than many small-business owners realize. User-friendly video creation tools are available through various platforms, third-party apps and video specialists for hire, making it possible to tell compelling stories within wide-ranging budgets. – Lincoln Jacobe, 6 Pillars Marketing

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