Consider a micro-influencer partnership.

Companies should consider a well-aligned social media micro-influencer as part of their marketing plan. The right micro-influencer, with a loyal following and an authentic belief in a product or service, can effectively communicate the real value of a business in a fraction of the time it might take to build awareness and trust through traditional marketing avenues. An effective and experienced influencer will know how to break through to their audience about the value of your offering.

Read this article originally published in bizjournals.com