It’s easy for a company to talk about what it does; it’s less easy to convey the value of what it does. Customers want to know why your product or service matters and how it will improve their lives or their businesses. That means moving beyond general descriptions and features and clearly conveying the tangible results and ROI your offering provides. Whether it’s through showcasing measurable results, sharing success stories or digging deeper to understand your customer’s goals, the key is to connect your message to real-world impact. Below, members of Business Journals Leadership Trust share effective ways companies can communicate the value of what they offer—and help customers see why it’s worth choosing them.

Consider a micro-influencer partnership.

Companies should consider a well-aligned social media micro-influencer as part of their marketing plan. The right micro-influencer, with a loyal following and an authentic belief in a product or service, can effectively communicate the real value of a business in a fraction of the time it might take to build awareness and trust through traditional marketing avenues. An effective and experienced influencer will know how to break through to their audience about the value of your offering.

Read this article originally published in bizjournals.com