Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements. From eye-catching designs to ease of use and other elements in-between, it takes a lot of diligence and savvy to make your site, products and services popular.

If you want to increase online sales, you need to engage the visitors to your site. Below, 13 members of Business Journals Leadership Trust discuss what they believe are the most essential website design elements to include to increase sales and engagement through your website.

Short promotional video.

A sizzle reel (short promotional video) on your home page will ensure that those landing on your website are immediately wowed by your accomplishments. Whether they click on your services page or read your posted case studies, a high-energy video of your best work will present prospects with what they want: Proof of your ability and authority. Then, increased sales and engagement can follow. – Lincoln Jacobe, 6 Pillars Marketing

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