Account-based marketing (ABM) is gaining traction among B2B companies looking to stand out in crowded digital spaces and focus their marketing efforts on the specific accounts most likely to convert. At first glance, social media may seem too broad for such a targeted strategy, but when used thoughtfully, it can help companies reach key decision-makers and support more personalized outreach at scale.

Develop Genuine Relationships

Social media becomes powerful for account-based marketing when it’s used to build real relationships, not just push ads. Forget vanity metrics like likes and views. The magic is in precision. Make sure to define your target accounts, track meaningful engagement and connect every campaign to tangible outcomes like qualified leads, booked meetings and revenue growth.

Read this article originally published in forbes.com