While businesses can (and do) spend a ton of money on marketing to see results, they don’t necessarily need to. With some creativity and clever strategizing in the marketing department, a company can see similar results doing it all on its own.

Developing an effective organic marketing strategy on a low budget isn’t exactly a piece of cake, but it is possible. Here, 13 members of Business Journals Leadership Trust share some key ways to do so.

Collaborate with a microinfluencer

Collaborate with a budget-friendly microinfluencer with an authentic appreciation for your products or services to strengthen your online marketing strategy. Compared to the classic influencer with tons of followers, microinfluencers have smaller audiences, but can be equally persuasive among their niche audience. To start, look for a well-matched microinfluencer who is open to in-kind trade. – Lincoln Jacobe, 6 Pillars Marketing

Read the entire article on bizjournals.com