It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…
The holiday season is fast approaching, and businesses are gearing up for one of the busiest times of the year. With the holidays being a critical time for consumers to tap into bargains and deals, taking the time to strategize and prepare in advance is critical to meeting high demand and customer expectations.
Many businesses invest significant time, money and effort into keeping customers happy. While the results of such investment can be clear when a company receives glowing reviews and returning business, customers are often not vocal about their experiences…
As influencer marketing gains momentum in the digital realm, brands and agencies are sharpening their approach to create impactful collaborations that drive results. These mutually beneficial partnerships, when executed effectively, can often surpass traditional advertising results…
The trust of its customers is one of the most valuable assets a business has—and one of the easiest to lose. Even small missteps…