It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…
An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly. And with some careful thought and planning, social media is an outreach…
“You never get a second chance to make a first impression.” This age-old adage couldn’t be more relevant than it is in the world of sales. One of the most challenging parts of being a sales representative is winning the trust of potential clients…