The holiday season is fast approaching, and businesses are gearing up for one of the busiest times of the year. With the holidays being a critical time for consumers to tap into bargains and deals, taking the time to strategize and prepare in advance is critical to meeting high demand and customer expectations.

Maintain A Robust Online Presence

Ensure your business has a robust online presence by creating your social media and digital advertising holiday content calendar now. Curate a high-quality library of images and videos to promote seasonal products and promotions. Leaving social media campaign plans to the last minute can result in a lack of continuity and lost sales when other priorities take precedence during the busy holiday season.

Read this article originally published in forbes.com.