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While purchased advertising allows you to say exactly what you want, media coverage gained through a carefully crafted public relations or crisis communications campaign can carry more weight and is often deemed to be more credible by the public. In general, earned media is exceedingly effective at validating and promoting a brand, product, service, or position.
At 6 Pillars Marketing, we are a Hawaii public relations agency with professionals prepared to create and maintain goodwill for your organization’s customers, employees, investors, and stakeholders through targeted publicity and strategic earned media. Whether you need press releases, media relations, strategic communications, media training or crisis communications, 6PM has seasoned PR professionals to aptly manage your communication needs with care and finesse.
6PM’s public relations experts have developed and nurtured ongoing relationships with local, national and international journalists and understand their “beats” (specialties) and areas of interest. We work with broadcast news, print media and online outlets to inform the community about your organization’s mission and services in a consistent and credible manner. Our use of media relations best practices aims to maximize positive coverage, while minimizing negative ink.
From traditional press releases to video news releases, our team of writers and artists provide creative content that is fresh, accurate, and primed for the media to disseminate. Our press releases are distributed to major and niche media outlets statewide to reach broad and targeted audiences. Comprehensive digital and printed press kits deliver the information and visuals needed to encourage reporters to cover your company in the best possible light.
At 6PM, we understand the value of a highly-effective media event, designed to educate journalists, media figures and influencers about your brand and generate publicity. Whether in the form of a conventional news conference or in an off-site casual group setting, we create the best environment in which to convey your timely message. Our team will provide media coaching, craft prepared remarks for your spokesperson and assist with developing succinct answers to anticipated reporter questions.