Liliʻuokalani Trust: Press Conference & Press Tour

As part of the broader media strategy for Liliʻuokalani Trust, an initial press release was drafted and distributed to announce a special partnership and performance by the global dance group the Jabbawockeez. A follow-up media advisory was then sent to invite key local news outlets to a special press conference at the brand-new Liliʻuokalani Center.

The press conference featured remarks from Liliʻuokalani Trust leadership and Jabbawockeez members, a Q&A session, and a formal check presentation. An impromptu performance by the Jabbawockeez added excitement and created organic media moments. The event was a major success, drawing representatives from every major Hawaiʻi news outlet.

Following the press conference, a meet-and-greet was facilitated with the Jabbawockeez and the Liliʻuokalani Trust team. This provided reporters with additional time to ask questions and secure photos and video to support their coverage.

Following the press conference, 6PM facilitated a comprehensive media tour with the Jabbawockeez to discuss their partnership with Liliʻuokalani Trust and their generous donation. The dance crew appeared on KHON2’s Living808, Hawaiʻi News Now, Pacific Media Group, and several local radio stations, including HI93 FM and 102.7 Da Bomb.

Interviews with the Jabbawockeez were also published in Midweek, and an article spotlighting Liliʻuokalani Trust appeared in Kakaʻako VERT Magazine, featuring a stunning photo spread of the new facility.

Thanks to our team’s extensive public relations expertise and network, 6PM flawlessly executed a comprehensive media strategy across broadcast, radio, and print publications.   We extend a heartfelt Mahalo to Liliʻuokalani Trust’s leadership team and staff for entrusting us with spreading the word about their dynamic new Center and the exciting partnership with the Jabbawockeez. All components coalesced to create a truly meaningful press conference and media tour.