Whispering Angel
Bringing Two Luxury Hospitality Brands Together
Whispering Angel
CLIENT: Moët Hennessy USA (LVMH)
SERVICES: Experiential Marketing
Mahalo nui to Moët Hennessy USA (LVMH) for trusting our team at 6 Pillars Marketing to elevate the world-class Whispering Angel rosé in the Hawaiʻi marketplace through a thoughtfully crafted experiential marketing campaign at the Ritz-Carlton Oʻahu, Turtle Bay. Known for bringing the aloha spirit to luxury brands, we aimed to create an immersive experience that would reflect the brand’s sophistication and the rich culture of Hawaiʻi.
Our team strategized, executed, and installed the luxurious Whispering Angel Cabana Experience from start to finish, which included the design of a custom longboard from scratch, shaped and styled based on Whispering Angel’s brand guidelines. The team also captured and edited video and photos of the experience, strategically sharing them with targeted media outlets, which led to significant media buzz and coverage in:
- Forbes Magazine (reaching millions of readers)
- Modern Luxury
- Oi Vietnam Magazine
- Whispering Angel’s Instagram
It was our privilege to bring to life the Whispering Angel Cabana Experience at Ritz-Carlton Oʻahu, Turtle Bay, providing Moët Hennessy USA with substantial media coverage and helping to reinforce Whispering Angel’s position as a leading luxury rosé brand.