Various planned and hosted Diageo events spearheaded by 6PM include the Captain Morgan White Rum Launch, Naked Turtle Launch Party, Kill the Lights/Save The Turtles at Rumfire, and two Stand-up Paddle Board events. In addition to these events, 6PM has held over 200 sampling and tasting events for Diageo at major retail supermarkets, including Foodland and Times. Captain Morgan White Rum is the Captain’s first venture into the white rum arena, and has already been well received by critics with positive reviews. Described as light, sugary with light caramels, and a soft finish, Captain Morgan White Rum is sure to make a splash with its competitors. Naked Turtle Rum is named after its purity and pride of never being stored in oak barrels, and also partners with the Sea Turtle Conservancy in efforts to protect endangered sea turtles by keeping shores darker and less crowded. The rum is described as sweet and holds its own when consumed neat or mixed.