General Talent Partnerships
6 Pillars Marketing (6PM) had the opportunity to work with Peacock, a streaming service from NBCUniversal, to promote their upcoming series Oʻahu Shores, which featured a local cast and scenic island locations. The collaboration included a media tour with Oʻahu Shores actors appearing on various news programs to promote the show, culminating in a launch party at Dave & Buster’s Ala Moana, where the first two episodes were screened for more than 500 people.
General Interview or Press Conference
As part of the broader media strategy for Liliʻuokalani Trust, an initial press release was drafted and distributed to announce a special partnership and performance by the global dance group the Jabbawockeez. A follow-up media advisory was then sent to invite key local news outlets to a special press conference at the brand-new Liliʻuokalani Center.
The press conference featured remarks from Liliʻuokalani Trust leadership and Jabbawockeez members, a Q&A session, and a formal check presentation. An impromptu performance by the Jabbawockeez added excitement and created organic media moments. The event was a major success, drawing representatives from every major Hawaiʻi news outlet.
Campaign Experiential Marketing Campaign
Following the press conference, 6 Pillars Marketing (6PM) produced the Liliʻuokalani Center Pāʻina Hoaloha Launch Celebration for Liliʻuokalani Trust. The event featured premium food and beverage offerings, an impressive VIP guest list, and an exclusive performance by world-renowned singer and Tony-award-winning actress, Nicole Scherzinger. The experience celebrated the grand opening of the 97,000-square-foot Liliʻuokalani Center, a new gathering space for Native Hawaiian youth ages 12 to 24.
Campaign Arts & Entertainment
6 Pillars Marketing (6PM) was proud to create a custom Grand Opening Launch Campaign for Dave & Buster’s as it relocated to its dynamic new location at Ala Moana Center. To build awareness, spark enthusiasm, and drive traffic, the 6PM team left no marketing stone unturned, leveraging a range of strategies from our comprehensive 6 Pillars of Integrated Marketing. In the months leading up to the opening, the Dave & Buster’s team worked to finalize the 45,000-square-foot space, while we generated a monumental buzz for the April 2025 launch. 6PM is pleased to have played our part in helping Dave & Buster’s Ala Moana quickly become the brand’s #1 grossing location in the country.
General Live Events
The Inaugural Keep It Aloha Podcast Celebration was created by 6 Pillars Marketing (6PM) to celebrate the show’s rise in popularity and to honor the community that helped shape its success. The experience featured food and beverage from local sponsors, live music, interactive games, branded collateral, swag bags, a curated program and more. Held on Friday, August 16, 2024, at The Barn at SALT at Our Kakaʻako, the event welcomed over 150 VIP guests. By turning the digital brand into an in-person celebration, the Keep It Aloha Podcast Celebration authentically embodied the voice, values, and aloha-forward spirit of its audience and host.
