6 Pillars Marketing (6PM) was honored to have received two 2023 Koa Anvil Awards from the Hawaiʻi Chapter of the Public Relations Society of America (PRSA). The annual Koa Anvil Awards competition recognizes outstanding public relations programs and tactics. Our team won a Koa Anvil Award and an Award of Excellence in the Integrated Communications category, showcasing our team’s diverse range of marketing expertise.
The Award of Excellence was received for the work we created and executed on behalf of Kamehameha Schools for their unique urban Honolulu retail center, SALT at Our Kakaʻako. The submission was titled “Perpetuating Hawaiian Culture, Language and Local Small Businesses at SALT at Our Kakaako in 2022.” The campaign highlighted the many ways our agency worked to fulfill our client’s mission to perpetuate Hawaiian culture, language, and local small businesses through on-site experiential marketing, social media marketing, use of ʻōlelo Hawaiʻi (Hawaiian language) and more.
By every measure, the 6PM-produced Queen Kapiʻolani Hotel “Love at Leahi Wedding Extravaganza & Giveaway Campaign” was a resounding success. Our team imagined, planned and executed all aspects of this integrated campaign aimed at increasing wedding bookings and revenue at the hotel’s premier wedding venue – The Leahi Room & Lanai – following the devastating impacts of pandemic-related event restrictions. Participation was strong in the social media and public relations-driven campaign, which we combined with a one-of-a-kind wedding extravaganza and an elaborate wedding day experience for one lucky couple. The campaign ultimately succeeded in elevating brand awareness, boosting sales and garnering community goodwill.
