CLIENT: Town Center of Millilani
SERVICES: Experiential Marketing

As the one-year mark of the tragic Maui wildfires neared, 6PM was tasked by its community shopping center client, Town Center of Mililani, to create an experiential marketing campaign which included a partnership with Aloha United Way and various non-profit community organizations who played a pivotal role in recovery efforts to support those affected by the Lahaina fires.

Understanding the intense sensitivity involved in commemorating a tragedy of this magnitude, our team created an experiential marketing program to support the Maui community, which is still in recovery even today, while acknowledging its incredible fortitude and resilience.

As the marketing agency of record for the Town Center of Mililani, 6PM took the lead in all aspects of the experiential and community relations campaign, from conceptualization to public relations, partnerships programs to community outreach, and pre-planning to day-of-event execution, live entertainment,  photography, videography, and drone footage.

Our team of communication experts successfully spread the word about Mililani + Maui – United in Aloha: A Day of Lōkahi via a comprehensive joint press release (with Aloha United Way) distributed to local media, several lifestyle television program appearances, website and newsletter, social media posts, calendar listings and more.