Romano’s Macaroni Grill

Romano’s Macaroni Grill


Romano’s Macaroni Grill is an Italian restaurant brand founded in 1988. Inspired by Italian country cuisine, Romano’s Macaroni Grill blends Italian traditions with progressive culinary inspiration in a polished casual atmosphere. It was named the No. 1 Italian Restaurant Chain in America by a Nation’s Restaurant News consumer survey. In Hawaii, the festive restaurant remains a favorite for special occasions, as well as for sharing a delicious meal with friends, family and co-workers for no particular reason at all.

6 Pillars Marketing has worked with Romano’s Macaroni Grill Hawaii for numerous years, collaborating with its local owners on creative marketing, compelling advertising and relevant social media campaigns to increase followers, enhance engagement and maintain its brand in Hawaii.

When both the Ala Moana and Waikoloa restaurant locations transitioned to ownership by the national company, their corporate marketing team recognized the quality work done by 6PM and selected us as its Hawaii public relations agency. In that capacity, we have created campaigns for beloved holidays including Valentine’s Day and Father’s Day, resulting in significant earned media coverage in various outlets, including morning and evening news programs. 

When dining rooms reopened during the COVID-19 pandemic, 6PM ensured that Romano’s Macaroni Grill’s return was noticed. We booked multiple interviews with local The CW/Fox and ABC affiliates on morning, midday and evening news programs. The 6PM public relations team also produced on-site video footage and shot live video interviews, provided media coaching for restaurant management and worked directly with news producers and reporters to ensure excellent coverage of our client. The earned media was invaluable during this tenuous time. 

6PM values its long and fruitful working relationship with Romano’s Macaroni Grill, providing top-notch public relations services to one of Hawaii’s favorite restaurants.