LVMH Moët Hennessy
LVMH Moët Hennessy
CLIENT: LVMH MOËT HENNESSY
SERVICES: EXPERIENTIAL MARKETING
LVMH Moët Hennessy, also known as simply LVMH, is a French multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France. The company was formed in 1987 under the merger of fashion house Louis Vuitton and Moët Hennessy, a company formed after a merger between the champagne producer Moët & Chandon and cognac producer Hennessy. With its impressive history, LVMH today controls approximately 60 subsidiaries that each manage a small number of prestigious brands, 75 in total.
LVMH turned to 6 Pillars Marketing for our expertise in experiential marketing, to connect its brands to Hawaii consumers. Our team sets up and manages events, provides on-site staff, and also documents events for post-production videos. 6PM also provides on-site brand ambassadors to engage with guests and promote the LVMH Moët Hennessy brand and featured drinks.
A particularly memorable campaign was the Hennessy Black + Modern Sangria at The Modern Honolulu, an award-winning lifestyle hotel. The Hennessy Black + Modern Weekend was a 6PM promotion, produced entirely in-house, for Hennessy’s new Black Cognac. The extravagant weekend featured a pool party serving a special sangria brunch at The Modern Honolulu’s Sunrise Pool. Guests enjoyed cocktails mixed with the all-new Hennessy Black, while enjoying music, giveaways, a special interactive photo booth and the company of Hennessy Black models.
6PM managed the complete scope of work for this exciting event, closely working with Hennessy and The Modern hotel staff. 6PM managed the entertainment, casted models, as well as created the invitations and coordinated the invitation list.
With so many moving parts required to flawlessly execute brand events, 6PM was honored to be trusted with this task by this prominent national conglomerate. We were pleased to live up to their high expectations.
