Hale‘iwa Store Lots
Hale‘iwa Store Lots
CLIENT: HALE‘IWA STORE LOTS | KAMEHAMEHA SCHOOLS
SERVICES: ADVERTISING, MARKETING & STRATEGY
Located in the heart of Hale‘iwa town, the plantation-inspired Hale‘iwa Store Lots is an open-air retail center that reinforces the area’s unique and historic charm. Owned by Kamehameha Schools (KS), income generated from Hale‘iwa Store Lots and KS’ endowment portfolio supports the organization’s educational mission. For the launch of this important retail destination, Kamehameha Schools selected 6 Pillars Marketing.
6PM deployed a marketing and public relations campaign for the launch of this unique destination, ensuring it would be known as a must-see destination for years to come. Through effective pitching to local, national and international media, Haleʻiwa Store Lots continues to be regularly featured in magazines, television programs and visitor publications throughout the world. In addition to daily management of Hale’iwa Store Lots’ social media channels, we also execute the center’s paid social media advertising campaigns.
Haleʻiwa Store Lots is more than just a retail and dining destination. It’s a gathering place for both locals and visitors to enjoy Haleʻiwa’s unique surf culture and country charm. 6PM ensures that the center hosts quality community cultural events, including live musical performances and holiday events such as visits from “Surf Santa,” helping to ensure its reputation as a beloved, family-friendly center on Oahu’s North Shore.
To sustain a vital connection to its patrons throughout the COVID-19 pandemic, 6PM quickly switched to the production of virtual concerts and events for the center’s Facebook and Instagram platforms, allowing community members to safely view them at home. These virtual events, together with our corresponding promotion through social media and e-newsletters that led up to them, helped to keep the center visible and top-of-mind during shelter-in-place orders.
6PM continues to be the agency of record for Hale‘iwa Store Lots, providing result-oriented marketing programs, social media management and public relations services to enhance the center’s overall reputation and allure. Our expert teams look forward to continuing to meet challenges with dynamic solutions, increase awareness of the center and its tenants, engage customers, and support Kamehameha Schools’ mission.