It is easy to forget that the dynamic online social universe we know today began in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have evolved…

As businesses continue the recovery process following the global pandemic, it is an ideal time to look at lessons learned and consider future practices. In 2020, airlines, hotels and tour companies faced unprecedented levels of cancellations, rescheduling and many…

Many business owners and marketers already use social media to gain access to the target audiences they crave to reach. However, even as your social media marketing plan appears to be humming along for the moment…