Rumfire

Rumfire

CLIENT: RUM FIRE | SHERATON WAIKIKI
SERVICES: EVENTS+ENTERTAINMENT | PUBLIC RELATIONS+SOCIAL MEDIA

For the grand opening of a new oceanfront bar and grill located within the Sheraton Waikiki Hotel, 6PM conceptualized a sexy, sophisticated, fashionable yet casual and exotic event focused around a “rum” theme to play up the lounge name “Rumfire.”

6PM rolled out a bright orange carpet to greet arriving guests, while beating drums and torch-toting models welcomed partygoers to the seductive atmosphere. The ambience of a fiery destination redefined the “bar & grill” label for Rumfire and firmly placed the lounge as a hotspot where Hawaii’s influential socialites needed to be seen.

From concept to implementation, 6PM carefully managed the event coordination including invitations to VIP guests, collecting RSVPs and escorting media throughout the evening.