Honolulu Design Center

Honolulu Design Center

CLIENT: HONOLULU DESIGN CENTER
SERVICES: EVENTS+ENTERTAINMENT | MARKETING+ADVERTISING

6PM’s project at the Honolulu Design Center—a newly-constructed mega-furniture complex and lifestyle destination in the heart of Honolulu—launched with not one, but two spectacular grand opening parties.

The first event was a small, intimate reception night solely reserved for local media invited to experience the facility’s six furniture showrooms, fine dining restaurant, wine and martini bar and indoor cafe. Media kits were written and developed, designed and printed by 6PM and distributed to all attending media to cultivate pre- and post-opening articles on the new complex.

A larger grand opening extravaganza was held two weeks later, attended by more than 1,500 VIPs, community leaders, government officials, celebrities, and loyal store patrons. Due to the Center’s close proximity to other shopping centers, special traffic arrangements were required and 50 valets were hired to accommodate guests. An eye-popping orange carpet and unique revolving spotlight directed guests around the perimeter of the Honolulu Design Center to an entertainment stage where they were greeted with a Hawaiian chant, formal blessing and dramatic hula performance.

Inside, guests wandered through the Center’s designer showrooms and experienced live musical performances, heavy pupus and libations on all three levels of the retail complex.

The anticipation and excitement surrounding these events helped position the Honolulu Design Center as the premier furniture outlet and lifestyle destination in Honolulu.