CLIENT: DISCOVER OUR ISLANDS
SERVICES: BRANDING+GRAPHIC DESIGN | PROMOTIONS+EXPERIENTIAL MARKETING
Every second Saturday of the month, local stores, food vendors and food trucks around the Ward and Ala Moana areas are put into the spotlight at Discover Kaka‘ako. Held at Ward Center’s Parking lot, Discover Kaka‘ako is a concept that aims to showcase the area’s local eateries and boutiques. Discover Kaka’ako presents a fun-filled night offering plenty of food, awesome shopping deals and local entertainment. Every event averages having around six food trucks and 25+ combined vendors. In addition to the vendors on-site, the many stores around Ward Center open their doors, offering visitors sales up to 50% for “Half-y Hour” deals. 6PM produces the entire event, taking on the event’s planning, entertainment, the organizing of food trucks and vendors and also coordinating a fashion show. 6PM also handles all of the event’s publicity and promotions.