Pepsi approached 6PM with a vision to bring the Pepsi mentality of “Live for Now” to Hawaii, and make it relevant and real to the Island culture. 6PM developed that vision into reality, with an all-inclusive brand, “Drink Aloha,” which inspired the community to embrace Pepsi as a top-notch, locally-made and produced brand, and part of the Hawaii ohana.
Only 6PM could imagine a concept such as “Drink Aloha” that would involve as massive consumer participation as it did. With overwhelming support from the community, Pepsi’s presence was solidified in Hawaii as part of the local family.
6PM’s group of talented graphic designers work relentlessly to produce images and prints that are memorable and unique. For Pepsi, 6PM’s designers came up with various creatives that evoked a sense of what “Drink Aloha” encompassed, which was centered around the natural Aloha spirit of Hawaii.
• Street Teams
• Brand Ambassadors
• Free Samplings
• Consumer Marketing
6PM staff brought the Pepsi brand to the streets, setting up booths and tents in locations with heavy foot-traffic so that tasters could sample and enjoy all that “Drink Aloha” has to offer. Staff also offered exciting games and prizes to participating consumers, and riled up the crowd with engaging tastings.
• Pepsi Next
• Pepsi Wild Cherry
• Kickstart
• Starbucks Refreshers
• Starbucks Iced Coffee
For every new product launch, 6PM organized and produced large-scale events held at Hawaii’s only water park, Wet’n’Wild in Kapolei. “Pepsi Day” is an annual event, entirely produced by 6PM, that allows visitors to enjoy the refreshing environment of the fully-fledged water park, as well as participate in games and competitions themed after Pepsi philosophies, such as “Live for Now,” all while tasting delicious samples of new Pepsi drink launches. Other related events also include “Mountain Dew Day,” surfing contest, video game tournament, pong tournament, dance competition and much more.
6PM also planned and hosted the Pepsi Official NFL Pro Bowl Concert, hosting international artists such as DJ Lupe Fiasco and rising British pop star Foxes to perform at The Republik, drawing in sold-out crowds. Audiences enjoyed exceptional performances in a memorable and lively Pepsi-themed arena.
