4: Promotions + Experiential Marketing

PROMOTIONS

Effective promotion means more than just media placement and marketing. That’s why 6 Pillars Marketing believes in creating integrated and disciplined marketing strategies, each of which will be uniquely tailored to your needs. We will assist you to achieve greater brand recognition by maintaining relationships with entertainment, media and corporate partners.

Our team at 6 Pillars Marketing has many years of experience in conceptualizing effective strategies that can help launch your publicity campaign to the forefront of the marketplace. Our varied promotional experience includes promoting new product launches, grand openings, government & nonprofit campaigns, Broadway theatre performances, comedy acts, celebrity public speaking engagements, auditions and casting calls and red carpet events, to name a few. We are at our best when we command and connect all the right components at the right time—brand recognition, media placement and strategic partnerships — to execute integrated marketing programs that help drive awareness and sales.

EXPERIENTIAL MARKETING

At 6 Pillars Marketing, we are consumer engagement experts! We help you find consumers and engage them through the powers of experience. 6PM develops creative strategies to ensure your consumers will not only like your brand, they will remember just how they came to discover it. And, a good strategy employing creative ideas and techniques can deliver a Return on Investment (ROI) for you, and the consumer. Our multi-faceted approach to experiential marketing enables us to create persuasive, personal marketing that engages consumers in interactive brand experiences. Our skilled team of experts executes local and regional campaigns that thrill in the moment and provide lasting impressions. Many times you might want to use experiential marketing to enhance a traditional advertising campaign, or to stand out at an event.

6 Pillars Marketing’s creative team has executed successful experiential marketing campaigns for:

• Hawaii Gas
• Mobi PCS
• Pepsi
• Mountain Dew
• AMP Energy drinks
• Rockstar Energy drinks
• Starbucks
• Various liquor companies, including Naked Turtle White Rum,
Ciroc Vodka and Jose Cuervo Tequila

6 Pillars Marketing employs a variety of complementary services to go along with your experiential programs, including:

• Product sampling
• Guerilla marketing
• Interactive Web support programs
• Social media
• Video production
• Photography
• Mobile marketing
• Media relations
• Research
• Sponsorship

We will use a variety of marketing strategies to achieve that emotional tie between the consumer and your brand.